Logo design for Karen Whitehead Counseling LLC — a mental health and mindfulness provider specializing in enhancing the mental well-being, wellness, and day to day function of adults living with cancer or chronic mental or physical illnesses and their caregivers. The logo process began by discussing the vision of the organization. Calm, trustworthy, safe and honest were the highlighted characteristics. With these in mind, a word mark was created out of custom type. This custom type design allows the logo to feel calm yet serious, and inviting but not playful. The decision to bring forth “Karen” provided a personal, more human, feel.