National Asphalt Pavement Association
This campaign, developed for the National Asphalt Pavement Association (NAPA), is based on the idea of asphalt as performance. A series of infographics and social content was designed to communicate these four attributes of performance: sustainability, innovation, flexibility and value. These campaign materials serve as a toolkit for NAPA’s member companies.
Every projects starts with a pen and paper.
Social graphics were created based on the infographics so member companies could share more digestible content.