National Asphalt Pavement Association

 

This campaign, developed for the National Asphalt Pavement Association (NAPA), is based on the idea of asphalt as performance. A series of infographics and social content was designed to communicate these four attributes of performance: sustainability, innovation, flexibility and value. These campaign materials serve as a toolkit for NAPA’s member companies.

 
Sustainability Mock Up.png
 

Every projects starts with a pen and paper.

NAPA%2Bsketch.jpg
All infographics_Mock Up.png
 

Social graphics were created based on the infographics so member companies could share more digestible content.

Social graphics.png