Through the AIGA-DC Shine mentoring program, I was paired with a local senior designer. The goal of this program is to create a project which improves the lives of the people around us. The "But First, Gratitude" project was designed to help make that happen.

Our campaign "But First, Gratitude” encourages each of us to make our lives a little bit better by having gratitude for the small things, like waking up, walking and learning. Because people often take time out of their busy day to relax for a few moments the campaign will launch in local DC coffee shops.

But first, gratitude

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The Process

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Audience research

(left) Table toppers were designed to reach the customers who were looking down as they studied, worked, read, etc.

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