YOUTH-BOOSTING ESSENCE

YOUTH-BOOSTING ESSENCE

YOUTH-BOOSTING ESSENCE
Origin’s New Plantscription™ Youth-Boosting Essence delivers silk-like hydration and starts to visually reduce fine lines in 2 weeks, elevating your routine for smoother, more youthful-looking skin. 

Contributions: digital design, site design, email campaigns and social

Creative Direction Casey Maher
Design Direction Karen Chang and Sylvia Yang
Designer Meredith Matia
Copy Rebecca Couche, Libby Bartley and Amanda Aldinger

ADDITIONAL PROJECTS

A BUTTER WAY TO CLEANSE
360 Campaign
Brand: Origins

A DREAM CREAM FOR SILENT AGING
360 Campaign
Brand: Origins

UNDER THE GIFTING TREE
360 Campaign
Brand: Origins

GLOW YOUR OWN WAY
360 Campaign
Brand: Origins