A BUTTER WAY TO CLEANSE

A BUTTER WAY TO CLEANSE

A BUTTER WAY TO CLEANSE

Apple powered. Butter smooth. Your skin will crave the melty, moisture-preserving goodness of Origin’s New Youthtopia™ Apple Butter Cleansing Balm. This campaign was brought to life through a cottage core lens. I illustrated a custom Toile De Jouy inspired pattern which highlights our hero ingredient, the apple, as well as showcases all three products in the franchise.

Creative Direction Casey Maher
Design Direction Sylvia Yang
Designers Meredith Matia, Josephine Freeman, Samantha Chang
Copy Lisa Ferando, Libby Bartley and Amanda Aldinger