A BUTTER WAY TO CLEANSE
A BUTTER WAY TO CLEANSE
A BUTTER WAY TO CLEANSE
Apple powered. Butter smooth. Your skin will crave the melty, moisture-preserving goodness of Origin’s New Youthtopia™ Apple Butter Cleansing Balm. This campaign was brought to life through a cottage core lens. I illustrated a custom Toile De Jouy inspired pattern which highlights our hero ingredient, the apple.
Contributions: illustration, wallpaper design, digital design, email campaign, site + social
Creative Direction Casey Maher
Design Direction Sylvia Yang
Designers Meredith Matia, Josephine Freeman, Samantha Chang
Copy Lisa Ferando, Libby Bartley and Amanda Aldinger
ADDITIONAL PROJECTS
UNDER THE GIFTING TREE
360 Holiday Campaign
Brand: Origins
A DREAM CREAM FOR SILENT AGING
360 Campaign
Brand: Origins
YOUTH-BOOSTING ESSENCE
360 Campaign
Brand: Origins
GLOW YOUR OWN WAY
360 Campaign
Brand: Origins