A BUTTER WAY TO CLEANSE
A BUTTER WAY TO CLEANSE
A BUTTER WAY TO CLEANSE
Apple powered. Butter smooth. Your skin will crave the melty, moisture-preserving goodness of Origin’s New Youthtopia™ Apple Butter Cleansing Balm. This campaign was brought to life through a cottage core lens. I illustrated a custom Toile De Jouy inspired pattern which highlights our hero ingredient, the apple.
contributions: illustration, wallpaper design, digital design, email campaign, site + social
Creative Direction Casey Maher
Design Direction Sylvia Yang
Designers Meredith Matia, Josephine Freeman, Samantha Chang
Copy Lisa Ferando, Libby Bartley and Amanda Aldinger