glow your own way
glow your own way
GLOW YOUR OWN WAY
Apple powered. Butter smooth. Your skin will crave Origin’s New Youthtopia™ Apple Butter Cleansing Balm. This campaign was brought to life through a cottage core lens. I illustrated a custom Toile De Jouy wallpaper which highlights our hero ingredient, the apple, as well as showcases all three products in the franchise.
Contributions: digital design, site design, social and email campaigns
Creative Direction Casey Maher
Design Direction Sylvia Yang and Ava Kotelova
Designers Meredith Matia, Josephine Freeman, Samantha Chang
Copy Libby Bartley and Amanda Aldinger
ADDITIONAL PROJECTS
A BUTTER WAY TO CLEANSE
360 Campaign
Brand: Origins
A DREAM CREAM FOR SILENT AGING
360 Campaign
Brand: Origins
YOUTH-BOOSTING ESSENCE
360 Campaign
Brand: Origins
YOUR SKIN ON SHROOMS
360 Campaign
Brand: Origins