glow your own way

glow your own way

glow your own way

Apple powered. Butter smooth. Your skin will crave the melty, moisture-preserving goodness of Origin’s New Youthtopia™ Apple Butter Cleansing Balm. This campaign was brought to life through a cottage core lens. I illustrated a custom Toile De Jouy inspired pattern which highlights our hero ingredient, the apple, as well as showcases all three products in the franchise.

contributions: digital design, site design, social and email campaigns

Creative Direction Casey Maher
Design Direction Sylvia Yang and Ava Kotelova
Designers Meredith Matia, Josephine Freeman, Samantha Chang
Copy Libby Bartley and Amanda Aldinger